Due to having an Apple TV, I've mostly only been watching shows on Netflix, which have no commercials. When I do watch regular television I find myself doing everything I can in attempt to not watch the commercials. I change channels frequently, fast-forward when I can, or do other things when it's time for a commercial break. I do however, find myself enjoying the occasional commercial from time to time, but I just find most quite annoying. My favorite commercial has not changed for a couple of years. Funny or whimsical commercials are great sometimes, but out of all of the commercials I have seen, the one that stuck with me was the Levi's
Oh! Pioneers (
Go Fourth) ad. The commercial is entertaining, pleasing to the eye, exciting, and even inspiring in a way. There are shots of many diverse young people, running around, or driving, or exploring- just being adventurous with a Walt Whitman poem in the background. There are lots of different but all beautiful scenes, which keeps the viewer entertained as the narrator speaks verses from the poem. As a whole it's all about being free, exploring, and entering new frontiers. It may also be eluding to a sort of rebirth of the hippy movement, which is where the denim ties in. The ad modernizes similar ideas posed in much earlier Levi's ads, decades ago. In doing this, Levi's probably spoke to their older generations of customers, as well as their newer ones, stringing along some new Levi's fans as well. It brings people together. This commercial was made well, it's interesting, and makes me want to buy the product, so that I too can explore nature, adventure, have bon fire parties with other young people, and be free. I'm assuming that's exactly what Levi's wanted to do with this commercial, and they were successful. If you haven't seen it before, here it is:
Oh! Pioneers (Go Fourth)
"High Fidelity" is definitely one of my favorite films. Directed by Stephen Frears, and starring John Cusack, the film made me laugh as well as build a connection to the characters. The story is about a man named Rob (Cusack) in his early 30's who owns a record store with his two crazy employees/best friends. The plot is centered around Rob's mission: to make the perfect mix-tape. This journey takes us through Rob's midlife crisis, as he over thinks his past and current relationships, and his life all together. This film is cute, and hilarious and may cause you to reflect on your own life as well. Each character is unique and interesting in their own way, adding to the already kind of quirky twist the film already has. I don't know what to say other than "High Fidelity" is a great film, and you should all watch it.